Define the “Original Source” To Protect SEO
Using the Canonical Setting
When ever we utilize a piece of duplicate content – whether on our own site or cross-site – its important to consider what we tell Google about that piece.
If you are reblogging a piece of content, the canonical field is the “SEO correct” way to tell Google that the original lists “over there”.
Depending on what you are doing this may or may not replace the need to include an in post dofollow link.
The WordPress SEO by Yoast plugin (which replaces the older AIO, Platinum and Headspace SEO plugins) makes this super simple.
Simply fill in the Canonical URl field with the URL link to the original copy of the post (regardless of whether it is on your site or someone elses). Piece of cake!
When republishing the same piece on your own site over and over – such as with a monthly webinar announcement – it’s actually better to also use the “noindex” setting in addition. That tells Google to essentially skip over the piece and in that way only “see” the original in the SERPs.
Sometimes the announcements, schedules, etc that we publish routinely are for our readers… and very confusing to Google. Using canonical and (where appropriate) noindex will help Google understand.
There are other important uses for canonical at a site-wide level, however hopefully this post makes it easy for you to to understand the in-post settings and why they matter.
~ Kimberly Castleberry ~
Simple Tech Tips For Marketing