You can find many articles in the web discussing the importance of articles and content creation for your pages’ SEO so in this article we will skip this discussion and we will focus on how you can actually write an article which can contribute to your SEO. There is never a perfect guide to do it but if you take into consideration thepoints below your article will most certainly have a positive impact on your search engine optimization. So, let’s begin:
1. Select the title of your article very carefully.
The tone of your headline depends on the character, the tone and the target audience of your article/post.If your article is destined for a blog where you share knowledge, it is a good practice to attract the reader with headlines like “5 simple tips for …”, “6 Ways to …” “How to …in 5 minutes “,” The ultimate tool for … “.If your article is created to promote a new service / product or division of your company, titles like “New service …”, “Major improvements to …”, “Innovation at …”, “News of … discrimination”, “successfully completedthe … “etc, seem to be suitable.
In any case, make sure the title is attractive and highlights the added value of reading post, while using teasing and triggering headlines to attract the reader. The headlines should give visitors clear expectations which will be verified after reading the article/post. The headline should reflect the goal of the article and those could be to acquire new knowledge, to learn new fast / easier / cheaper ways to work, to find answers to their questions, to be updated for new features of the product purchased, to improve mood, etc.
2.Write simple and understandable
Wherever you use specialized terminology, make sure it is explained, unless your post is targeting a specific audience aware of these terms, egsoftware engineers, doctors or marketers.Consider carefully your target-group and make sure your post/article is written in the tone that best suits your audience.
Be very careful with your grammar, syntax and spelling.Give each paragraph in the structure and logical flow and continuity in the text.Your text should be structured and focused on the issue you present.Do not use long sentences in which the meaning of what you wanted to say is lost.
Avoid words with negative connotations, especially in the beginning of a sentence. Try not to use many negative phases and to rephrase the intended meaning so as to express it in a positive sentence.For example, “should not …” replace with “it is good to …”, “prefer to …” or “helpful to …”. Also try to avoid jargon, archaic strong and absolute expressions.
3.Use pictures (photos orgraphics), video, audio, slides
Using audiovisual features willmake your postmore appealing, complete orvalid.Supportyour writing with images,diagrams,infographicsand charts.
EmbedvideoonYouTubeorVimeo,can also supportyourpointof view and if the aim of your blog is more educative you can even uploadyour ownproduction orwebcastorpodcast,ifyou want to givea morepersonalized touch to thecontent,while maintainingthe professionalprofile.
Thevideocan also be froma corporateevent,promotion,conference, etc.Avoidthings likeshowingyour offices, your staffcanteen, the buildingthat housesthemeeting roomof the Board.
Also, a good idea would be to createa presentation withslidesonthefeaturesof the servicewith an emphasis on the benefits for theuser,or howexactlystep bystep candoa jobeffectively.
4. Make your article is visible and easy reading
Divide into short paragraphs, use bullets or numbering, the title before each subsection, format as bold or underline, lists of key points.If the reader is not inclined to read the entire article, give him the opportunity to find what you want with a quick pass.
Generally, not write lengthy articles – good to read within 2-3 minutes which is to be approximately 500-700 words.If you have more to say, split the post in 2 or 3 places. Each can be a continuation of another, or expertise / analysis of the previous.If you notice the theme you have chosen, you may find that it eventually breaks down into 2 or 3 distinct issues.Do not forget to connect the different articles to each other by distinct links or darts.
5. Finish your article with a conclusion
Ensure that you close your articles with a strong conclusion or a summary of ideas that will stick with the reader.
It is strongly advised, especially in extended posts, to refer to other relevant sources, links, videos or posts, so as the reader won’t get too tired.We want to keep our visitors interested while reading our blog.
6. Enhance readers’ engagement
In the last sentences of your article/post, try to trigger the reaction /response of your readers. And by response I mean leaving a comment, recommending your post/ service / product to others, use an offer of limited duration, participate in a corporate event, etc.
If writing is not one of your top skills, keep in mind that you can use a freelance professional writer to help you create the content you need.